When you’re running an interiors business of any kind – whether that’s selling beautiful handmade wares via your own website, or in the form of your own interiors blog – then one of the biggest challenges that you’re likely to come across is making sure that your photography is up to scratch. They say that a picture paints a thousand words, and in this industry, it’s completely true!
In an ideal world, you’d have access to a professional photographer, great lighting, and a studio set up to ensure that every single shot is fabulous. In reality though, most of us don’t have the time, cash, or resources to make this happen.
So what’s the alternative? The great news here is that you can use mock ups to make it super simple to create the kind of images that you’re dreaming of. Here’s what you need to know…
So what exactly are mock ups?
Mock ups are ready made images that you can edit to display your own creations. So if you create and sell bedding, for example, you will be able to purchase a mock up image of a beautiful, calming bedroom, and using online software, make it appear like your bedding is on the bed. It helps to create a professional finish on a budget, and it’s often the best choice for those who are pushed for time.
How do you use them?
You can use mock ups for so many different things, and this is part of the beauty of them! You can use them for your product listings on sites like Etsy, or on your own website. You can use them on social media to showcase your products. You can even use them if you want to produce your own printed brochures to share with your customers and prospects. They can save you time and money in tons of different areas, and can be so valuable for your business.
Do you need to have a high level of technical ability?
This is a key worry that many interiors business owners have when it comes to the possibility of using mock ups. They’re often concerned that the whole process will be complicated, and that they won’t have the necessary expertise to make it work for them. What you need to know in this respect is that you will need some technical ability, but probably less than you’re imagining. You can follow online tutorials that will show you the exact steps to follow, and you’ll pick it up really quickly.
Should you feel guilty about taking this route?
When you first learn about the possibility of using mock ups, you’re likely to be excited about what they can do for your business. Once you think about it for a while longer though, you might start to wonder about the ethical implications of it all. Are you misleading your customers, and should you feel guilty? The short answer here is no! Using mock ups isn’t about not telling the truth. It’s simply about painting your own products in the best possible light. They deserve to shine!
Have you thought about using mock ups? What’s stopping you from giving them a try?