Like many people these days, my shopping habits have certainly changed over the past few years. I love finding great deals and unique products online, and especially when it comes to decorating my home, I love coming across exciting small businesses that you wouldn’t usually find on the high street.

Ultimately though, what’s essential is a beautiful, well polished, and efficient website. This can make or break a small business, and it definitely pays to work with the professionals to make sure that your site is up to scratch. Here are some important reasons why you should think about using Silky Ocean Studios…

You’re probably not a web designer

Your expertise might be making gorgeous home furnishings, or sourcing individual items that add life and style to a property. But when it comes to web design, you’re probably fairly clueless. Yes, you could teach yourself how to create a website. But it would be time consuming and stressful. Savvy business owners know that outsourcing is often a wise move, and allows them to focus on their own zones of genius. Click here to find out more about what the process involves when you work with the professionals.

First impressions really count

They say that you shouldn’t judge a book by its cover, but the reality is that most of us do. Especially when it comes to shopping online and selecting a business that we really want to buy from. If you want to be inspired, take a look at the work that Silky Ocean Studios did for Lynda Mills Kitchens. You instantly get a vibe of luxury and professionalism, and the site instantly inspires confidence. It certainly makes me consider investing in a new kitchen! That’s how you should want to make your own potential customers and clients feel.

You can make it really easy for your customers to buy from you

As consumers, we’re increasingly impatient. We know what we want, and we want it right now. If your online sales process is slow and clunky, or it makes your customers jump through unnecessary hoops, you’re going to lose business. With a professionally designed site, your prospects will be able to take action easily. That could be in the form of making a purchase there and then, or for more bespoke products or services, booking an appointment or consultation. A great example of this in action is Ronnie Colbie’s luxury candles and flowers website. In just a few clicks, you can have their gorgeous products shipped straight to your door.

Web design can seem complicated and confusing, but you don’t have to work everything out on your own. The professionals are out there waiting to help, and they can answer your questions and guide you through the process. The end result can be a beautiful website that provides an excellent return on investment, and allows you to take your business to the next level.

When it comes to small business websites, what do you like to see the most?

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